B2C Marketing

This course gives impact-driven founders a practical playbook for marketing to individual consumers. You’ll define audiences and journeys, build a lean marketing plan, compare online vs. offline channels, execute core digital tactics, and apply content, email, and SEO/ASO strategies—grounded in MENA/UAE case studies and DIY steps you can implement immediately.

What You’ll Learn

• Core B2C concepts: why marketing matters, how it drives trust and revenue, and when to use digital vs. offline channels (plus omni- vs. multi-channel).
• Audience & journey mapping: build personas, chart emotions and pain points, and turn them into actionable touchpoints and CTAs.
• Marketing plan design: set SMART goals, run a SWOT, align mission and message, choose tactics, resources, timelines, and measurement.
• Digital tactics toolkit: social, PPC, mobile, affiliate, influencer, AI, membership/loyalty, and web push—with DIY checklists and regional examples.
• Content marketing: story-led formats (short video, audio/podcasts, live streams) that balance purpose, engagement, and growth.
• Email marketing essentials: welcome, impact updates, newsletters, and nurturing flows; segmentation, visuals, and emotion-driven copy.
• SEO & ASO fundamentals: keyword research, on/off-page optimization, Core Web Vitals, backlinks, app-store factors, KPIs, and tools.
• Common pitfalls to avoid: no plan, perfectionism, inconsistent cadence, and “all about us” messaging.

Key Outcomes

• A clear, measurable marketing plan that aligns growth with your impact mission.
• Actionable personas and journey maps that pinpoint the right channels, messages, and CTAs.
• Ability to launch and optimize core digital channels using lean, DIY tactics.
• Confidence to craft content and email sequences that build trust and drive conversions.
• An SEO/ASO workflow to research keywords, optimize assets, and track the right KPIs.
• A playbook for spotting and correcting classic marketing mistakes early.